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Legal

Privacy Policy

Last Updated: 5 April 2026

1. 1. Introduction

THG Automotive ("we", "us", or "our") is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you:

  • Visit our website
  • Make an enquiry about our vehicles or services
  • Purchase a vehicle from us
  • Use our services

    • 2. 2. Data Controller

    The data controller responsible for your personal information is:

    THG Automotive

    Athena House, 612-616 Wimborne Road, Bournemouth, BH9 2EN

    Company Number: Not specified

    Email: sales@thgautomotive.com

    If you have any questions about how we handle your data, please contact our Data Protection Officer at: sales@thgautomotive.com

    3. 3. Information We Collect

    We may collect and process the following personal information:

    3.1 Information You Provide

  • Contact details: Name, email address, phone number, postal address
  • Vehicle enquiry information: Details about vehicles you're interested in
  • Purchase information: Details related to vehicle purchases, finance applications, part-exchange vehicles
  • Communication records: Records of correspondence with us via email, phone, or in person
  • Payment information: Bank details for transactions (processed securely through our payment providers)

    • 3.2 Information We Collect Automatically

  • Website usage data: IP address, browser type, pages visited, time spent on pages
  • Cookies and similar technologies: See our Cookie Policy below for details
  • Analytics and tracking: We use analytics tools (such as Google Analytics, Google Tag Manager) and marketing pixels (such as Facebook Pixel) to track website usage, measure advertising effectiveness, and improve user experience
  • Device information: Device type, operating system, unique device identifiers

    • 3.3 Information from Third Parties

  • Credit reference agencies: For finance applications
  • Vehicle history providers: For vehicle checks and valuations
  • DVLA: For vehicle registration and ownership verification

    • 4. 4. Legal Basis for Processing

    We process your personal data under the following legal bases:

  • Contract: To fulfil our contractual obligations when you purchase a vehicle or service
  • Legitimate interests: To respond to enquiries, improve our services, and conduct business operations
  • Legal obligation: To comply with legal requirements (e.g., tax, accounting, anti-money laundering)
  • Consent: For marketing communications (where required) and certain cookies

    • 5. 5. How We Use Your Information

    We use your personal information for the following purposes:

  • Vehicle sales and services: Processing purchases, arranging finance, managing part-exchanges
  • Customer service: Responding to enquiries, providing support, handling complaints
  • Legal compliance: Meeting regulatory requirements, maintaining records for tax and accounting
  • Business operations: Managing our business, maintaining records, improving our services
  • Marketing: Sending you information about our products and services (with your consent where required)
  • Website improvement: Analysing website usage to enhance user experience

    • 6. 6. Data Retention

    We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy:

  • Enquiries and quotes: 2 years from last contact
  • Customer records: 7 years from last transaction (to comply with tax and accounting requirements)
  • Marketing data: Until you withdraw consent or we no longer have a legitimate interest
  • Website analytics: Typically 26 months

    • After these periods, we will securely delete or anonymise your information unless we are required to retain it by law.

    7. 7. Sharing Your Information

    We may share your personal information with:

  • Service providers: Payment processors, finance companies, vehicle history providers, IT service providers
  • Legal and regulatory authorities: When required by law or to protect our legal rights
  • Professional advisors: Accountants, lawyers, auditors
  • Business transfers: In the event of a sale, merger, or acquisition of our business

    • We do not sell your personal information to third parties for marketing purposes.

    Third-Party Services We Use

  • Google Analytics
  • Google Maps

    • 8. 8. International Transfers

    We primarily process your data within the United Kingdom. If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK authorities
  • Adequacy decisions by the UK government
  • Other legally approved transfer mechanisms

    • 9. 9. Your Rights Under UK GDPR

    You have the following rights regarding your personal information:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your data (subject to legal obligations)
  • Right to restrict processing: Request limitation on how we use your data
  • Right to data portability: Receive your data in a structured, commonly used format
  • Right to object: Object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: Withdraw consent for processing based on consent
  • Right to lodge a complaint: Complain to the Information Commissioner's Office (ICO)

    • To exercise any of these rights, please contact us at: sales@thgautomotive.com

    We will respond to your request within one month, though this may be extended by two months for complex requests.

    10. 10. Security

    We implement appropriate technical and organisational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection
  • Secure disposal of data

    • However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

    11. 11. Cookie Policy

    What Are Cookies?

    Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience.

    Types of Cookies and Tracking Technologies We Use

    Essential Cookies

    These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.

    Analytics Cookies and Tracking

    We use analytics tools including:

  • Google Analytics: To understand how visitors interact with our website, track page views, and measure website performance
  • Google Tag Manager: To manage and deploy marketing tags and tracking codes

    • These tools collect information such as IP addresses, browser type, pages visited, and time spent on pages. The data is typically anonymised or pseudonymised.

    Marketing Cookies and Pixels

    We use marketing technologies including:

  • Facebook Pixel: To track conversions from Facebook ads, optimise ads, build targeted audiences, and remarket to people who have visited our website
  • Other advertising pixels: To measure the effectiveness of our advertising campaigns across various platforms

    • These technologies track your online activity to help us deliver more relevant advertising and measure campaign effectiveness.

    How We Use Tracking Technologies

  • Measure website traffic and user behaviour
  • Understand which marketing campaigns are effective
  • Retarget visitors with relevant advertisements
  • Improve our website and user experience
  • Track conversions and sales from advertising

    • Managing Cookies and Tracking

    You can control and manage cookies through your browser settings. Please note that disabling certain cookies may impact the functionality of our website. You can also opt out of personalised advertising by visiting:

  • Your Online Choices (EU): www.youronlinechoices.eu
  • Network Advertising Initiative: www.networkadvertising.org/choices
  • Google Ad Settings: adssettings.google.com

    • For more information about cookies, visit: www.allaboutcookies.org

    12. 12. Children's Privacy

    Our services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

    13. 13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or by email.

    The "Last Updated" date at the top of this policy indicates when it was last revised.

    14. 14. Contact Us

    If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

    THG Automotive

    Email: sales@thgautomotive.com

    Phone: 07776 407057

    Address: Athena House, 612-616 Wimborne Road, Bournemouth, BH9 2EN

    15. 15. Complaints

    If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

    Information Commissioner's Office

    Wycliffe House

    Water Lane

    Wilmslow

    Cheshire

    SK9 5AF

    Phone: 0303 123 1113

    Website: www.ico.org.uk

    *This privacy policy is designed to comply with UK GDPR and Data Protection Act 2018. It should be reviewed regularly and updated as necessary to ensure continued compliance.*